Here you will find background information about the exhibition.
2026 show details
| Fair name | Automation Expo 2026 | |
|---|---|---|
| Fair date | 25 – 27 February 2026 | |
| Opening hours | 09:00 – 16:30 | |
| Venue | NICE - Nongnooch International Convention and Exhibition Center, Pattaya, Thailand | |
| Exhibition space | 7,500 sqm | |
| Exhibitors | 150 (estimated) | |
| Visitors | 8,000 (estimated) |
Product categories
Industrial automation & robotics
- Robots
- Collaborative robots (Cobots)
- Autonomous mobile robots (AMRs)
- End-of-arm tooling
- Smart conveyor systems
- Programmable logic controllers (PLCs)
- Human-machine interfaces (HMIs)
- Industrial controllers
- 3D printing solutions
- Motion control systems
- Smart machines
Smart sensors
- Machine vision
- IIoT & embedded systems
- 3D scanning
- Safety solutions
Digital infrastructure
- Cloud solutions
- Storage servers
- Network & connectivity
- Industrial PCs
- Factory UPS systems
- Security solutions
Control & supervision
- ERP systems
- MES solutions
- SCADA systems
- CIP solutions
- HMI
- Logistics management
- Carbon credit platforms
- Maintenance solutions
- Monitoring solutions
Design & simulation
- Factory simulation
- Digital twin solutions
- Product design simulation
- Process simulation
Parts & components
- Motors
- Fluid & grease
- Gears
- Materials
- Linear guides
- Speed reducers
- Inverters
Services
- System integrators
- System analysts
- Investment promotion
- Funding agencies
- Financial support
Why Pattaya?
Staying competitive in manufacturing requires a coherent ecosystem of infrastructure, technology, and skilled labour that work together. The Eastern Economic Corridor (EEC), approved in 2016, is Thailand's long‑term investment in building that ecosystem.
Extending the existing Eastern Seaboard programme, the EEC concentrates public and private investment in infrastructure and technical education across Chonburi, Rayong, and Chachoengsao.
Pattaya, in Chonburi, sits at the centre of this network: close to Laem Chabang Port, the Map Ta Phut industrial zone, U‑Tapao International Airport, and the region's motorway and rail links.
As a core element of Thailand's 20‑year national strategy, the EEC is structured around eight action plans spanning core and digital infrastructure, new cities and communities, business and financial hubs, target industries, tourism, human capital and education, public engagement, and agriculture and the environment. Within this framework, the EEC prioritises 12 target industries (10 "S‑curve" sectors plus defence and human resources/education development) to establish the region as a leading economic zone in ASEAN.
Market context
Supply‑chain rebalancing
Global manufacturers are increasingly relocating and adding capacity in Southeast Asia, particularly in semiconductors and electronics. In Thailand, this means more component manufacturing, assembly, and testing facilities designed for higher automation and tighter process control.
Labour and automation
Thailand's working‑age population is approximately 40.7 million, while labour demand is projected to reach 44.71 million by 2037. This anticipated shortage is driving investment in automation.
Trade access
Thailand offers preferential trade access to major global markets through agreements like RCEP (the Regional Comprehensive Economic Partnership) and the ASEAN Free Trade Area, supporting export-oriented manufacturing and regional distribution.
Thailand's 12 target industries
The EEC provides policy support for 12 priority industries. Automation and robotics is a target sector in its own right, and a key enabler for the rest:
Next-generation automotive
Thailand ranks as ASEAN's largest vehicle manufacturer and 11th globally. The country's automotive workforce has developed specialised skills over decades of production. The government now offers a three-year 0% tax rate on battery electric vehicle (BEV) manufacturing to accelerate the transition to EVs.
Smart electronics
In 2023, Thailand's E&E industry produced $97.94 billion in goods, accounting for 26% of total exports. Notably, Thailand ranked as the world's second-largest Hard Disk Drive exporter in 2022, securing a 22.4% global market share. The sector is now modernising its supply chain to capture a projected doubling of the IoT market by 2028. To support this shift from component assembly to smart electronics, the government offers targeted incentives, including 13-year tax exemptions for high-tech investments.
Agriculture and biotechnology
As the world's largest exporter of cassava starch and second-largest of rice, Thailand's agricultural output is supported by 23.84 million hectares of land under cultivation. The country's biodiversity and agricultural foundation provide a base for biotechnology development.
Food processing
Year-round agricultural output supports Thailand's food processing sector. The government established Food Innopolis as a dedicated research and development facility and offers a 300% tax deduction on R&D expenditure. The food and beverage sector generated USD 393 million in revenue in 2020.
Affluent, medical and wellness tourism
Medical tourism continues to expand in Thailand. Treatment costs remain accessible compared to Western markets, and over 60 hospitals hold international health accreditation. The wellness tourism sector is valued at over USD 600 million.
Robotics and automation
Thailand ranks 10th among 63 countries for robot deployment in manufacturing. Robot installations have increased 30% in education and research sectors as companies adapt to automation requirements.
Aviation and logistics
Thailand operates 38 commercial airports and 13 flight training centres. Major aircraft manufacturers have established operations in the country. U-Tapao International Airport in the EEC is being developed as a regional aviation hub.
Medical and healthcare services
Thailand ranks 6th globally for healthcare system quality and is ASEAN's largest importer and exporter of medical equipment. Many hospitals hold Joint Commission International (JCI) accreditation, combining modern technology with competitive pricing.
Biofuels and biochemicals
Thailand is the world’s second-largest producer of bioplastic products, with production capacity of 95,000 metric tonnes of bioplastics annually and plans to expand capacity by an additional 75,000 tonnes per year. The government has set targets of 14 million litres of biodiesel and 11.3 million litres of bioethanol per day by 2036.
Digital
The EEC includes EECi (Eastern Economic Corridor of Innovation), designed to integrate government, academic institutions, and private sector development of advanced technology.
Defense
The Ministry of Defence budget reached THB 124.4 billion in 2020 (4% of the national budget), ranking third in ASEAN. Defence industry research focuses on tanks, armoured vehicles, drones, unmanned aerial vehicles, military robotics, communications systems and weapon systems.
Human resources and education development
The EEC has established partnerships with international institutions. Amata University collaborates with National Taiwan University on Intelligent Manufacturing Systems engineering. Carnegie Mellon University partners with King Mongkut's Institute of Technology Ladkrabang (KMITL) on information technology and computer science programmes. Les Roches from Switzerland offers hospitality and tourism management courses. Education spending reached THB 478.9 billion in 2020. The sector anticipates demand for 470,000 positions over the next five years.